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This is a perspective promoted in the work of influential French philosopher and semiotician Roland Barthes. Another trend commercial seen as racist was from GAP, an American worldwide clothes model. GAP collaborated with Ellen DeGeneres in 2016 for the advertisement. It features 4 playful younger girls, with a tall White girl leaning with her arm on a shorter Black lady's head. This advert gained much backlash and criticism by the viewers, because it was seen as selling sexual harassment and different misconduct. Many individuals showed their dismay via social media posts, leading Jimmy Choo to drag down the advert from social media platforms. The benefits of main analysis are particular information about a trend brand's shopper is explored. Surveys are helpful instruments; questions could be open-ended or closed-ended. Negative issue surveys and interviews current is that the answers may be biased, as a outcome of wording within the survey or on face-to-face interactions.